Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle vertical of Rose Merc Ltd., India, is launching Eternal Runway—a new global fashion property under the Emirates Luxury Show brand. The debut event will be held on 4th July 2025 at Marriott Al Jaddaf, Dubai, and it’s designed to be nothing short of a statement.
As the flagship of Emirates Holding Group’s event portfolio, Emirates Luxury Show is no stranger to ambitious rollouts. Eternal Runway is its boldest move yet—positioning Dubai not just as a fashionable city, but as a fashion capital with teeth.
Fashion as Cultural Diplomacy
Developed by MOVe, Eternal Runway is more than a showcase—it’s a strategic fashion intervention between India’s design talent and the Middle East’s high-luxury economy. The show will feature top-tier Indian designers alongside global names, hand-picked to engage a room full of serious buyers, press, tastemakers, and industry decision-makers.
Precision Curation, Star Power Guaranteed
The creative engine of the show is tight and intentional:
- Emirates Holding Group serves as producer and host through its Emirates Luxury Show platform.
- Shakir Shaikh, a force in fashion choreography, directs the show.
- Ken Ferns headlines with a collection custom-built for Gulf audiences.
- Designers Shavan Kumar and Sam (of Mirror of Magazine) will debut collections aimed squarely at disrupting the norm—especially Sam’s inventive take on denim.
The celebrity runway roster reads like a red carpet: Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. More big names are being finalized behind the scenes.
This Isn’t Just a One-Off — It’s a Movement
Following its Dubai launch, Eternal Runway will hit the road with a global tour:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Not Just Glitz—Infrastructure for Talent
As part of a long-term vision, Emirates Holding and MOVe will launch a Model Training & Grooming Academy in Dubai. The goal isn’t pageantry. It’s professionalization—turning raw talent into marketable assets in a region poised for fashion expansion.
Leadership Voices
Hanif Shaikh, Founder & Chairman, Emirates Holding Group:
“Eternal Runway is about relevance. Dubai is no longer watching fashion—it’s shaping it. This show sets the tone.”
Sudhir Padiyar, Founder of MOVe:
“This isn’t just about aesthetics. It’s about access and ambition. We’re building a platform where Indian designers aren’t just featured—they’re leading.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd.:
“We don’t believe in token moments. We’re here to create enduring cultural and commercial value.”
About Emirates Holding Group
A core brand under Rose Merc Ltd., Emirates Holding Group leads in luxury, real estate, and lifestyle innovation. The Emirates Luxury Show is its signature expression of where global meets Gulf.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
MOVe builds and exports fashion IP from India to the world. Focused on premium curation and strategic expansion, it’s reshaping how Indian design is experienced internationally.
Also On the Agenda: Emirates Real Estate Awards 2025 – Celebrating Market-Moving Visionaries
Sharing the spotlight on 4th July 2025 at Marriott Al Jaddaf is the Emirates Real Estate Awards 2025. This is not a generic trophy night. It’s a recognition of real leadership—organized by Emirates Holding and Rose Merc Ltd., and backed by Global Shadow, Property Coverage, and Khaleej Times.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A celebrity fashion walk will elevate the evening—an intersection of architecture, ambition, and aesthetics.
Key Awards Include:
- Developer of the Year
- Best Residential/Commercial Projects
- Green Development Excellence
- Real Estate Personality of the Year
- Women Driving Property Innovation
…and others aimed at those reshaping the skyline
Show Up. Stand Out. Be Counted.
Media Launch Recap – Held 25th May 2025 at The Agenda, Media City
The joint press conference and model auditions for both Eternal Runway and the Emirates Real Estate Awards took place on 25th May at The Agenda, Media City. Spearheaded by Sherif Thomas and the Fashion Factor team, with Elena Postachi, the event saw strong media turnout and high-caliber participation.
H.H. Sheikha Aisha bint Saud Al Qasimi attended the launch and commended the event’s vision. She will return as guest of honor at both major showcases on 4th July 2025 in Dubai.